When ready-made tools force you to change your process or pay for features you never use, we design and build your own: internal tools, client portals, booking apps and back-office systems, from idea to support.
Custom software is not always the answer. These are the signs that it is.
Spreadsheets, macros and manual steps fill the gaps between your tools.
You pay per user for several systems, and the bill grows faster than the team.
Status, documents and bookings require a call or a message to a manager.
The way you work is unique, and generic tools force you to work like everyone else.
Every tool keeps its own copy of clients and orders, and none of them is complete.
Each new branch or client adds manual work instead of being handled by the system.
From a single internal tool to a platform your clients use every day.
Our own product, RyteRobe, is built and run by the same team.
Situation Clients book by phone and administrators juggle calendars across branches.
Effect Administrators handle exceptions, not every booking.
Situation Dealers send orders by email and ask for status every day.
Effect Managers focus on selling, not on order entry.
Situation Technicians get jobs by phone and report on paper.
Effect Jobs closed the same day, with full history.
Situation A critical process lives in a shared spreadsheet.
Effect One source of truth without broken formulas.
We choose the model by how clear the requirements are and how long the product will keep evolving.
We specify requirements, design the screens and agree on a fixed price and timeline before development starts.
A dedicated team works in short iterations and releases new features every few weeks based on real usage.
We choose technology for reliability and cost of ownership, not fashion.
Workshops with users and owners: goals, processes and constraints.
Requirements, data model and a clickable prototype.
Short sprints with a working demo every two weeks.
Data migration, user training and go-live.
Monitoring, fixes and new features.
Custom software is estimated after discovery: a fixed price for a defined scope or a monthly team budget. Discovery is part of the diagnostic, from AED 7,500. See pricing
If a ready tool covers most of your needs without workarounds, use it and we will integrate it. Build custom when the process is your advantage, licences are expensive or the tools don't fit together.
It depends on the scope. After discovery you get a fixed price for a defined version, or a monthly budget for a product team. We often start with a small first version to prove its value.
You do. The code, repositories, cloud accounts and data belong to your company.
It depends on the scope. We agree on a first version that can be used quickly and fix its timeline after discovery.
We support and develop the product under a support agreement, or hand it over to your team with full documentation.
Tell us briefly about your company and what you want to improve. Max will reply personally and propose a time for a call.